The Negro Digs Up His Past Essay Example

The Negro Digs Up His Past Essay Freedom is a powerful word, embodying all of the yearnings of the human heart and soul, yet only those who have been deprived of freedom, and ultimately gained it through life-changing struggle, could ever fully realize its value.   The modern struggle for freedom is epitomized by the trials and tribulations of the African-American people as a whole.   Indeed, no better record of this struggle exists than the classic works of African-American literature, which stand as historic records, folklore, and a lasting lesson of both the exhilaration of freedom and the senseless human tragedy of slavery.   In this research, many of the pivotal works of African-American literature will be discussed in an effort to explore the compelling themes of slavery and freedom. African-American Literary Tradition, Slavery and Freedom When one takes a scholarly look at the African-American literary tradition, there is no truer statement than the finding that this literature not only existed because of the life-altering experiences of slavery and freedom losses but also in spite of it. Undoubtedly, slavery for the African-American, in addition to taking away all essences of freedom in any form, also created a new class of person- in becoming a slave, the African-American instantly became a member of a class which was seen as not only much less than human, but also irrelevant to the whole of â€Å"civilized society† beyond the value of the products of the labor that they produced as enslaved individuals (Favor).   This, basically considered as a loss of class freedom, inspired many of the literary figures of the time to put forth many volumes which dispelled the notion of class deprivation by showing that before their days of slavery, African- Americans already had a well-established culture, complete with religious traditions, folk songs, legends that were handed down from generation to generation and the like (Gates).   One of the major obstacles to overcome was the fact that this cultural tradition was largely an oral one, with the tales, songs and les sons being passed from person to person and generation to generation via the spoken word.   However, slavery changed all of that- when African-Americans were relegated to a farm of plantation for the balance of their lives, this isolation made it a distinct possibility that oral traditions could not be shared beyond the borders of the property upon which they were forced to work (Gates).   Therefore, a form of written history was born, whereby African-Americans were able to commit their recollections to paper- also, the birth of the African-American literary tradition. We will write a custom essay sample on The Negro Digs Up His Past specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Negro Digs Up His Past specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Negro Digs Up His Past specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Through the literary medium, a proud history was able to be shared, despite the restrictions that slaves faced on a daily, and in many cases lifelong basis.   This history was also, at this time however, being influenced by   current events.   The centerpiece of the foundations of African-American literature was the idea, pathetic as it may be, that for all of the praises of freedom, and the value that Americans placed on it, these same people were involved in the ownership of other human beings for their own gain.   In a sense, these people were given a high level of freedom at the expense of the freedom of an entire race of people (Prahlad). What remained to be done was for not only slavery to be erased from the American landscape, but also for freedom to be achieved for African-Americans once and for all.   However, in retrospect, this would prove to be easier said than done. Freedom Granted? Eventually, African-Americans were released from the bonds of slavery, but not until a bloody civil war was fought, nearly bringing the United States to destruction and dividing the young nation on the issue of slavery (Favor).   Although this was an important milestone in the advancement of African-Americans toward the ideal of equality, freedom, which is to say true freedom, still remained elusive.   In â€Å"The Souls of Black Folk†, W.E.B. Dubois made a very important point that draws an important distinction between the demise of slavery and the achievement of true freedom.   When slavery was taken away as a matter of federal mandate, the assertion that African-Americans were â€Å"free† was put on paper and glibly stated by government officials and the American majority, seemingly giving those who previously were guilty of keeping slaves a sort of absolution from the sins of the past.   However, this process of redemption was not fully complete in the true st sense of freedom, as the plague of racism soon took the place of slavery as a means of holding back African-Americans from the achievement of their full equality. Scholars Attempt to Right the Wrongs of the Past With the emergences of the ugliness of racism taking the place of slavery in America after the Civil War, a new obstacle to African-American freedom in its pure form began to take shape.   Therefore, it was clear that for African-Americans, something needed to be done in order to conquer racism and allow for freedom to ring at the same level of volume for all Americans, regardless of race.   One of the most formidable obstacles to this possibility was organized hate groups such as the Ku Klux Klan, which gained large acceptance by white supremacists around the turn of the 20th century (Locke). Literature, it can fairly be said, came to the rescue of the oppressed African-Americans in some ways.   Through literature, it was realized that African-Americans had a proud tradition before slavery, and indeed, would be able to build a wonderful new future (Bowser).   How this future would unfold, however, would have to be pondered by other literary figures. Schomberg Links the Past and Present The past and the present of African-Americans, as research has indicated thus far, are unchangeably intertwined, for without the deprivations of earlier generations of African-Americans, the fire would not have been ignited to ultimately abolish the practice of slavery in the modern era.   This link of past and present, conversion of slavery to freedom, and the rebirth of the possibility of equal opportunity for African-Americans is embodied in the writings of one author above all others- Arthur A. Schomberg.   In his classic essay, â€Å"The Negro Digs Up His Past†, Schomberg lays out both the history of the practice of slavery which took every freedom away from the African-American, and the abolition of slavery which did not instantly restore completely equal opportunity and livelihood to former slaves, but rather, made it possible for these people to take the availability of freedom and mould it into a new beginning for an entire race of people. How Schomberg wrote his essay, which is to say the arguments that he makes within the text of the essay, logically constructs an explanation of not only what slavery’s demise does for the future of African-Americans, but also why the horrible past of those who had to live as slaves is extremely important, akin to those who cannot learn from history being doomed to repeat it.   First, Schomberg makes the assertion that while other groups of people have the luxury of being able to assimilate into a new life in the United States, regardless of their past, the African-American has no such luxury (Schomberg).   The reason for this, Schomberg goes on to explain, â€Å"For him (the freed slave), a group tradition must supply compensation for persecution, and pride of race the antidote for prejudice. History must restore what slavery took away, for it is the social damage of slavery that the present generations must repair and offset. So among the rising democratic millions we find the Negro thinking more collectively, more retrospectively than the rest, and apt out of the very pressure of the present to become the most enthusiastic antiquarian of them all† (Schomberg, p. 1). What is meant by this text is that African-Americans who underwent the oppression of slavery must always remember the journey of the struggle that led them to a nation without slavery where before it prospered.   By doing this, considering that Schomberg’s essay was written in the time that saw the generation that experienced slavery first hand standing at the threshold of passing to the next generation not only a relation of their experiences, but also a sense of tradition which says that the next generation inherits not only this history of those of their race who lived under, and then lived without slave status, but also the chance, and obligation, to move forward as keepers of the history of the past, but also as shapers and caretakers of the future. Schomberg does not simply make empty claims that African-Americans should strive to new levels of greatness and freedom simply because in the past they were not free.   Rather, he cites a history of the race which shows that slavery did not define the entire negro race, but was an injustice waged on a people who could count among themselves many outstanding individuals from many walks of life.   To quote Schomberg, he wrote this about the value of African-Americans beyond menial slave labor: â€Å"But weightier surely than evidence of individual talent and scholarship could ever be, is the evidence of important collaboration and significant pioneer initiative in social service and reform, in the efforts toward race emancipation, colonization and race betterment. From neglected and rust-spotted pages comes testimony to the black men and women who stood shoulder to shoulder in courage and zeal, and often on a parity of intelligence and public talent, with their notable white benefactors† (Schomberg, p.2). Finally, Schomberg makes it abundantly clear that African-Americans played a pivotal role in the effort to crush slavery and took up the fight for abolition, rather than simply being prisoners waiting for a merciful end to their bondage when slave owners simply felt that it was an admirable thing to cease the ownership, use and trade of African-American slaves.   By making this important point, Schomberg proves that not only are African-Americans worthy of equality and freedom, but also that they this worthiness came in large part due to their own perseverance and efforts to aid in the goal of their own freedom. Conclusion In recent times, the saying that â€Å"freedom isn’t free† has casually passed from the lips of those in favor of the war waged by the United States against terrorism and international crime.   What many of the people who use the slogan do not realize is that the concept of true freedom is in fact quite costly.   This has been illustrated in this research- by discussing the past trials and tribulations of African-Americans, including the humiliation and deprivation brought about by slavery, one very important point have been made.   That point is that freedom can be highly elusive, and even a promise of freedom means little without decisive action to make the freedom a reality.   With the help of the pioneers of African-American literature, who built upon the fascinating oral histories of their past, an entire race of oppressed people has been given a chance to be truly free.   While African-Americans still face racism and discrimination in many instances, the progress that has been made since the abolition of slavery is a tribute to the strength of the spirit and resolve of all people to enjoy real freedom.

Use a Visual Strategy to Write Better Essays Mind Map

Use a Visual Strategy to Write Better Essays Mind Map Use a Visual Strategy to Write Better Essays: â€Å"Mind Map† A â€Å"mind map† is a visual strategy to help a writer structure information, analyze it, understand it, and come up with new ideas for an essay. Instead of taking notes, information is laid out in a way that is closer to how your brain sees it. It is both artistic and analytical and encourages you to use more of your brain while writing. Having a layout of your topic beforehand can help turn it into a strong first draft. Step #1: Brainstorm The first thing to do when creating a Mind Map is to brainstorm your topic. In this step, you will write down everything you can think of about your essay subject. More specifically, write the name of your subject in the middle of a page (placed horizontally). After you have your subject identified, write subtopics that revolve around your central subject. Use one to four words, if possible, to define a subtopic. Example: If your central subject is â€Å"green tea,† you might use â€Å"brewing time,† â€Å"health benefits,† â€Å"how it is grown,† and â€Å"history† as subtopics. Step #2: Organize Branch out lines from the central subject and connect them to the subtopics that revolve around your central subject. Once you have several subtopics, branch out from each of those, drawing a line from them to other words that are subtopics of those subtopics. Step #3: Finish Use color pencils or crayons to set information apart and make it appealing to the eye. To complete your mind map, further define the subtopics (and their subtopics) by writing more information about them in each area. Use a different color for each initial subtopic, if possible. Once you are finished with this, you can begin writing with your creative juices flowing. If you are having a hard time or stumped writing an essay, consider using our services at . For years, we have helped people overcome essay writing challenges and helped them succeed.

Staffing Essay Example | Topics and Well Written Essays - 750 words

Staffing - Essay Example The criteria of selecting and recruiting personnel have changed over time for several reasons. In the context of this work, entertainment industry and its characteristic social dynamism is to be taken into consideration. The consumer community in the industry and the business environment in general demand more that the services. Efficiency, reliability and ethics are closely observed by the consumers. In that respect, the firm under question needs to reconsider its staffing policies and human resource practices. Key plans are important to achieve desired goals in the organization. The observed industry trends requires strategic plan towards staffing to meet the multivariate societal needs. Movie theater/entertainment industry is extensively associated with the emerging information and communication technology. In that respect, an informed internet based recruitment process would serve multiple roles in getting the best staff (Sears, 2003). In this plan, the following steps are key. This staffing plan constitutes a less costly and accurate online screening technique. It ensures that individuals who fail to meet the preliminary minimum qualification requirements are bundled out. This will help the firm to remain with the cream of the potential recruits. Such a plan would offer highly qualified potential organization staff besides incorporating the concept of interne knowledge and application among the staff. The competency level of an individual may not accurately be developed through mere presentation of credentials. Entertainment industry requires staff with ability to express themselves and make clear communication to fellow staff and customers (Bechet, 2008). In that regard, the actual potential of a recruit relies on ability to communicate effectively through written and spoken language of choice. In this regard, the following plan is appropriate. The combined outcome of such oral and written interview

Destination Management Coursework Example | Topics and Well Written Essays - 1500 words

Destination Management - Coursework Example The interface between sex tourism and business developments offer an unlimited point of reference and this provides total development of the sector. (Hughes, 5) There is growing access to cities, beaches and a host of places which were thought to be very unproductive. There is abundance of benefits that sex tourism brings and this is fully dependent on the community’s perception and the political landscape. The international travel facilitates sex tourism across popular destinations. Further, there are various places that are actively involved in promoting sex tourism and this offers specific reason why you should embrace all that it offers. While examining the reasons why sex tourism is gaining ground, you should look at beliefs and tradition and how it provides stimulus to the economy. As such, the process of tourism development is truly dependent on what many people expect, including the changing trend in woman’s understanding of sex. (Ritcher, 1) Tourism classification according to ethnicity provides a focus for people to forely understand and define the levels of fulfilling tourism trends. Ethnic group’s participation in tourism activities would be classified according to holiday-taking experiences and this when compared to white population; the results demonstrate a huge margin. Many factors influence minority groups and this hugely explain why their tourism levels are low. Most importantly, it is thought that most of these groups get minimal earnings and this is comparatively low and well below the required scale. Further, there is a remarkable higher unemployment rate among these groups. The relevance of employment among the minority has taken a big trend and this brings about a negative impact on their financial positions. There are several cases of poor living conditions and which are not attractive and which do not provide for adequate support for their outings and general touring.

Imc plan for water

Imc plan for water INDUSTRY PROFILE Bottled waterisdrinking waterpackaged inplasticbottle. The dominant form in which water is packaged is newPolyethylene terephthalatebottlesand sold retail. Another method of packaging is in largerhigh-density polyethyleneplastic bottles, or polycarbonate plastic bottles, often used withwater coolers. Since 2000, sales have increased by 60% and the industry is now worth in excess of  £2bn a year. Drinks consultants are predicting that global consumption of bottled water will soon overtake carbonated beverages and one analyst has taken to calling the sector ‘blue gold. Global sales The global bottled water market valuation grew by 7% in 2006 to reach a value of $60,938.1 million. The volume of bottled water grew by 8.1% in 2006 to 115,393.5 million liters. In 2011, the market is forecast to have a value of $86,421.2 million, an increase of 41.8% since 2006. In 2011, the market is forecast to have a volume of 174,286.6 million liters, an increase of 51% since 2006. The global rate of consumption more than doubled between 1997 and 2005.Purified water is currently the leading global seller, with U.S. companies dominating the field, and natural spring water, purified water and flavored water being the fastest-growing market segments Bottled water in the marketplace The Beverage Marketing Corporation defines the bottled water market segment as â€Å"retail PET, retail bulk, home and office delivery, vending, domestic sparkling and imports† but excluding â€Å"flavored and enhanced water.† Bottled water vs. carbonated beverages Bottled water competes in the marketplace with carbonated beverages sold in individual plastic bottles,and is often considered a healthier substitute. According to the Donkey Recycling Institute, sales of flavored, noncarbonated drinks are expected to surpass soda sales by 2010.In response, Coca-Cola and PepsiCo have introduced new carbonated drinks that are fortified with vitamins and minerals, Diet Coke Plus and Tava, marketed as â€Å"sparkling beverages.† Bottled water vs. tap water An officewater coolerwith a reusable 5-gallon bottle In india, bottled water costs between Rs 10 to Rs15 per bottle while tap water costs less negligible..In 1999, according to a NRDC study, U.S. consumers paid between 240 and 10,000 times more per unit volume for bottled water than for tap water. According to Bottledwaterblues.com, about 90% of manufacturers costs is from making the bottle, label, and cap. TheShowtimeseriesPenn Teller: Bullshit!demonstrated, in a 2007 episode, that in a controlled setting, diners could not discern between bottled water and water from a garden hose behind the restaurant. The United Church of Christ, United Church of Canada, National Council of Churches, National Coalition of American Nuns and Presbyterians for Restoring Creation are among some of the religious organizations that have raised questions about whether or not the â€Å"privatization† of water is ethical. They regard the industrial purchase and repackaging at a much higher resale price of a basic resource as an unethical trend. InFinland, the newspaperHelsingin Sanomatonce ran ablind tastingtest containing various brands of bottled water, both Finnish and international, and regular tap water from Helsinki. The majority of the tasters preferred the tap water. Bottled water service It is common for business or individuals person to subscribe to a bottled water service. Instead of selling drinking water in small individual-use bottles, the service supplies it in large, reusable (in the USA, typically 5 US gallons) containers. The containers are installed on a dispenser (or â€Å"cooler†) which chills or heats the water and generally has valves on the front for dispensing. This practice stop the issue of disposing of packaging for individual serves while still providing the same product. Purified water vending machines Without bottles drinking water of brand companies. A number of companies worldwide, among which are a number of North American supermarket chains, havevending machinesthat dispense purified water into customers own containers. This again obviates the costs and environmental issues involved in manufacturing, transporting, and disposing of plastic bottles. Executive Summary Although common objective of all IMC program is increase brand awareness, sale and design a unique image of the product in customers mind. To communicate among public and customers, we will advertise our product campaign on TV, magazine, online. Through the advertisement we want to design the brand image of our product into the customer mind. Besides advertisement, we will also carry out promotional activity such as public relation, direct marketing etc. Various water company also organizes various events in order to communicate properly with customers. The Main purpose of this event was to increase the sale of water. Before designing IMC program the Company carried out market research in order to judge customers behaviors toward their mineral water packaged using. So that appropriate primary data can be collected for designing IMC strategy for â€Å"The boond hub†. Before designing integrated marketing communication program it is necessary to judge consumers behavior toward t he product. It is necessary to known customers liking and disliking, these data provide various support during designing of IMC program. Although there are various media available for communicating but Printads news paper and banner is seen most effective medium in the case of mineral water planning strategy. After Research survey done by various mineral water company, it has been founded that female respondents were more brand conscious than male. There is no particular brand trend in among male, but females are more conscious towards their healths. â€Å"dirty water and fast food culture† are the major attributes considered by customer while buying water.Our water Company Boond which makes flavored mineral water has come up with a new IMC plan for the new flavored mineral water product for the new region. South India and metro where the target market in the segment delhi, Mumbai, Chennai, rest of south. In this report, we will further introduce ourselves and how we got star ted, internal and external situational analysis of our company, and why a new IMC plan is needed. Bisleri is a strong competitor in the water industry and it is focusing on increasing the brand equity and profitability of companies focused on increasing their share in the packaged water market. Our mission is to make sure that our clients have the tools and information that they need to become successful in the footwear market. We have looked at the strengths and weaknesses of the Bisleri Company as well as the opportunities and threats and have included them in this IMC plan. HUNKY Company will use all IMC tools which will be best suited for flowing the message among the targeted people. We feel that Bisleri would profit from making an innovative and customer oriented product that will use by mostly all level of people. Company profile Product name-Boond tm Tag line -â€Å"har boond mein biswas†. MISSION Build branded packaged water business to improve health of life by offering tasty, Affordable and highly mineral rich water to our consumer. While maximizing Stakeholders value. Vision:- To become leading brand in packaged water industry after 10 years from today. Situation analysis:- From being confined to the uppermost echelons of society, packaged water has now become a commonplace commodity and almost a necessity in metros. After witnessing historic growth in recent years, it has become a Rs 3,000-crore industry, one that is slated to only post healthy growth rates to become a Rs 10,000-crore business in just three years, says Mr Sushil Kumar, Marketing Director of Shivsu Canadian Clear Waters Technology Pvt Ltd, a company that has executed more than 3,000 packaged water projects worldwide and over 2,000 in India. Speaking toBusiness Lineon the water industry and the road ahead, he said that the industrys phenomenal growth in recent years can be attributed to rising incidence of water-borne diseases, improper municipal supplies, evol ved health consciousness of people as well as globalisation, which has brought in tremendous tourist inflow. â€Å"The bulk water industry, or water in 12-, 20- and 25-litre packages, has also witnessed a parallel growth of Rs 700-1,000 crore,† he informed. â€Å"Basically, the market can be divided into two segments the retail consumer market where the pack sizes are 500 ml, one litre, 1.2/1.5/2-litre and five-litre, and the household and institutional market, where the pack size is usually are 20- or 25-litre.† He added: â€Å"The total Indian market for small segments, such as 0.5-2 litre stands at 12-15 million cases a year. Bulk water sale of 25-litre bubbletops stands at 16.8 million bottles a month.† Though the industry growth rate is 40-50 per cent a year, India is still behind countries such as Indonesia, Malaysia and Singapore, where the industry is already worth Rs 15,000-20,000 crore. â€Å"These countries have much smaller population but similar climatic conditions.† Government data also attributed the growth to the entry of large liquor companies such as the UB Group, which has set up more than 29 plants all over the country for rolling out the Kingfisher brand of packaged water, and around 20 plants for McDowell No 1 brand. Similarly, SAB Miller has come out with Royal Challenge and Haywards 5,000 brands of packaged water, for which purpose it has set up more than 40 plants all over India. The company has also introduced a new concept of sparkling water, â€Å"which is low-carbonated water for a niche market, basically foreigners.† Mr Kumar said that though the Indian market currently has more than 2,000 players, the main brands controlling the market are Pepsis Aquafina, Cokes Kinley, Kingfisher, SAB Millers Royal Challenge, Parle Agros Bisleri, besides local players such as Sabol. He also informed that with better knowledge of packaged drinking water, brands such as Evian of France, Himalayan of North India and Blu Mont from the South are trying to create a niche in the premium water segment of â€Å"mountain spring water,† which comes under the natural mineral water specifications of BIS. â€Å"These products are mainly sold in ‘A class outlets such as five-star hotels, resorts, lifestyle stores, high-end beauty parlours and elite clubs. The industry has also paved the way for new product segments such as flavoured, vitaminised and herbal waters.† With the entry of big players such as the Tatas (who recently bought stake in Mount Everest brand of packaged drinking water), the water industry is poised for a phenomenal surge, â€Å"What we see is just the tip of the iceberg.† SWOT Analysis SWOT analysis will help me to identify our company strength, weaknesses, opportunity and threats internally and externally both. Through this, we can easily identified our competitors in the market and once we know the company weakness and what kind of oppournity we have for the present and future prospect then we can easily make cost effective IMC plan and strategic IMC plan for the company. In SWOT analysis of the company, we have find the following that will help to make more strategical and cost effective IMC plan: STRENGTHS: Easy availability of low cost for all level of people. Massive institutional support for technical services, designing, manpower development and marketing. Exporter-friendly government policies for shoes industry. Well-established linkages with buyers in all parts of India. WEAKNESSES: Lack of modern finishing facilities for packing. Difficulties in accessing to testing, designing and technical services. Environmental problems. Non availability of quality components in the market. Lack of fresh investment in the sector. Uneconomical size of manufacturing units. OPPORTUNITIES: The Indian packaged water market is expected to grow at a CAGR of over 10% for the period spanning from 2008 to 2011. Presently, the Indian packaged water market is dominated by health conscious person that accounts for nearly 70% of the total Indian packaged water market. Abundant scope to supply packaged water to companies setting up branch in India. Growing health consciousness globally. Use of information technology and decision support software to help eliminate the length of the production cycle for different products Product diversification There is lot of scope for diversification into other flavour water etc. Growing international and domestic markets. Retain customers through quality supplies and timely deliveries Aim to present the customer with new designs, infrastructure, and country company profiles. Use of modern technology THREATS: Entry of multinationals in domestic market. Stiff competition from other company. Non- tariff barriers Developing countries are resorting to more and more non tariff barriers indirectly. Fast changing fashion trends are difficult to adapt for every time for our company. Competitive analysis The major competitors in packaged water in Indian context of the Boond Company are bisleri, kingfisher, pepsi, aquiafina, kinley, railneel, and oxygen. They are the giant brand in the packaged water segment and they are the well established brand. So to take a challenge in this segment from these all we will create our company brand value in the market through strong positioning message and with differentiate a unique sell property that is water for all level of people and this core value of the BOOND Company will be shown throughout in IMC plan. Pricing factor will be also a major factor to differentiate to all competitors from our company BOOND. Apart from this some local seller of packaged water in todays scenario giving more competition because they are not branded packaged water and they are providing low price packaged water. So, to face giant challenges from all we are creating our core value of the company that is the packaged water for all level of people that most of the ma jor competitors do not have. They mostly targeted the younger generation but BOOND Company will target all level of people in the health concious segment with affordable price. Marketing Mix Strategies:- Product:-The Main aim of the BOOND Company is to produce high quality packaged water in various flavour for all level of people. It is only possible to capture the attention of the target market. The name of our product is boond. The company is providing 2 years free health tips for the customer. Price: The price range of the product range will be from Rs. 12 to 50. The price will be depended upon the flavour and quantity of the product. The company will also provide discount offer and allowance for the channel members. Place: Thedistributionchannels for Boond Company are as follows:- MANUFACTURER (COMPANY) WHOLESELLER PACKAGED TO RETAILER CUSTOMER Promotion:-In a promotion part of the product we are going to launch IMC plan for the target market. Evaluate Performance The Goal of our marketing plan is to achieve market objective that are established before implementation of marketing plan. We evaluate and control our strategic tactics by comparing our result with standard established before setting of plan, by measuring customer satisfaction and brand loyalty. If result is less than our standard than it means there is any default in implementation and monitoring in the program. The people who are responsible for the monitoring and control of the marketing plan will be the Marketing Executives, Sales Managers, Media Managers, Market Research Departments, and the Production Managers.Some activities will be carried out for evaluating the overall performance that will be precisely and closely evaluating the effectiveness of the strategies and tactics for example the gathering and structuring of data regarding market, product, consumers and the pricing trends, then the generation of daily sales report should be maintained and then in the end continuous reconfirming of the marketing budget and activities by the managers of different divisions. IMC objective and strategy Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, pod cast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. Boond Company is developing its integrated marketing communication programmes using all the elements of the marketing mix (product, price, place, and promotion So Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. Promotio nal activities include Advertising, sales promotion, and personal selling activities. It also includes internet marketing, sponsorship marketing, direct marketing, database marketing and public relations and integration of all these promotional tools along with other components of marketing mix to gain edge over competitor is called Integrated Marketing Communication. Communication objective:- The main objective of my communication is that people recognise my product as brand. They prefer my product as mineral water. Health conscious person prefer my brand. They feel that proper hygiene is maintained at all the places from where it pass while manufacturing or storing. They think that this company also care for nature. Increase market share up to 20%. Increase sale by 50% in 6 month from thelaunch of public campaign. Create awareness among target audience. Use excessive advertising especially using media preferred by the target market. Create product belonging and position among buyers mind Communication budget:- Total budget is 5 crore. TV advertisement:- (fund allotment 2 crore) Paper advertisement :- (Fund allotted 50 lakhs) Radio advertisement:- (fund allotted-10 lakh) Magazine advertisement:- (fund allotted-10 lakh) Bluetooth advertisement:- (fund allotted-20 lakh) Banners advertisement:- (fund allotted- 30 lakh) Hoardings advertisement:- (fund allotted-90 lakh) Direct selling:- (fund allotted- 1lakh) Door delivery:- fund allotment- 19 lakh) For promotion in event:- (fund allotment-10 lakh) Internet marketing:- (fund allotment-10 lakh) Retailer :- (Fund allotted-30 lakh) Customer sale promotion (Fund allotted-10 lakh) Trade sale promotion (fund allotted-10 lakh) IMC plan TV advertisement:-(fund allotment 2 crore) I will spend around 2 crore on tele-vision advertisement because it reaches to large population. In today scenario TV play very important role in making brand image. I will mainly focus tourist or health oriented channels, try to bring my advertisement those time when there is program related health or tourist place is coming so that I can reach to maximum number of target customers. Because when we go for health we never compromise and same with when we are in tour out of many brands we choose only those brand from which we are familiar or seen their ad in tv. So If we see per person expenditure then it will be less. Paper advertisement :-(fund allotment 50 lakhs) I will spend around 50 lakhs on paper advertisement because it again reaches to large population. I will prefer my advertisement in local as well as national newspaper also. Because my maximum number of customers who are health conscious or who travels frequently prefer national paper and maximum in English language. So my first choice will be that only. Radio advertisement:- (fund allotted-10 lakh) Today again radio trend is coming back due to improved quality of service because of entering of private players. And also today maximum mobile users buy mobile with inbuilt FM radio service. This service is mostly used by youngsters and mid age person, who are my potential customers. So advertisement on radio will also be in priority list. Magazine advertisement:- (fund allotted-10 lakh) Nowadays magazine has reached to mass population. Now magazines are coming according to person interest. For example person who are interested in sports for them sports magazine comes like â€Å"auto†, for business interest business today, business economy, 4p. I will prefer health magazines, tour oriented magazines, sports magazine. Bluetooth advertisement:- (fund allotted-20 lakh) I will also prefer Bluetooth marketing because it reaches only to interested customers so the chance of effectiveness is much more than any other media. Only disadvantage is that it can be done where Bluetooth server is established but this also benefit us because its effectiveness increase. In this customer get all the benefit in the form of video or picture so the effectiveness also increases. Banners advertisement:- (fund allotted- 30 lakh) I will also do banners advertisement because it influence consumer at the time of purchase. When customers go to buy product by seeing advertisement of my brand he will think that this is brand he will prefer, which is normal in our daily life. Hoardings advertisement:- (fund allotment-90 lakh) I will also go for hoardings near market, parks, tourist place, bus stand, railway station all the places where my potential customers go so that consumer recall my brand name all the times. And think that it is good brand. Direct selling:- (fund allotment- 1lakh) I will also prefer direct selling through vendors in trains and bus. Because that is place where consumer need this product most and he will buy it. Also this is place where all the local brand take advantage of it and consumer buy it without will. If I am able to capture this it may be proved very beneficial. Only the commission to the vendor should be kept very high. Door delivery:- fund allotment- 19 lakh) When consumer will buy the product for daily use he will prefer to get the product at home. Also it will be inconvenience to customer the pack of 20 liter with him. So the best option is to deliver the product when he need or call you. This type of practise is already done by many competitors in metro city. For promotion in event:- (fund allotment-20 lakh) I will also prefer promotion of any event which is related to health or tourist. So that I can reached to my maximum customers and they recall me as good brand. Internet marketing:- (fund allotment-10 lakh) I will also do my advertisement on net because today maximum elite customers, business travellers, students and even tourist (tourist take all the information from internet) they all use the internet frequently. So it will very easy to reach them and get their feedback easily. Discount store:- (fund allotment-30 lakh) Today the discount store play very important role in selling this type of product so I will also go for discount store to sell my brand product. Discount stores like easy day, reliance fresh, vishal mart, big bazaar, bargin bazaar all they sell this type product. So I have to give them some special offer so that they prefer my brand. Consumer sale promotion tool:- We will apply following promotional tools increase sale. Price deal: -Price deal is temporary reduction in price of product. We will provide two type of price deal: cents-off deals and price-pack deals. Price deal will be is given at various times to stimulate purchase of Shoes. Coupon: A coupon is typically a printed certificate giving the bearer a stated price reduction or special value on a specific product, generally for a specific period. In this we will provide various kinds of coupon that contain various discount price So that customer get the advantage of this discount and purchase flavour packaged water at low price. Offer: In this we offer that those Customers who buy flavour water will receive a free plain packaged water of 500ml. The offer will be depending upon season to season. The campaign will be marketed with print and TV ads, and will feature TV commercials with musicians singing covers of their favorite song. The company will be offering those collected covers in a CD at retail locations for customers who make a more than 10 flavour packaged water. Premium:We will provide offer of some gift or at bargain price to encourage customer buying. Advertising Specialties: -Advertising specialties also call a promotional product. It will be mostly given to our loyal customers. It includes various cards like birthday card, New Year card. It will be done mostly done to retain old customer. Trade sale promotion tool:- Objectives of Trade Sales Promotion of the Boond packaged water company will be:- Gain/maintain distribution Influence resellers to promote product Influence resellers to offer price discount Increase reseller inventory Defend against competitors Avoid reduction of normal prices There are various sale promotion tools which apply by the Boond packaged warter that stimulate trade to promote company product. Trade Allowances:- In this we will provide short-term special allowances, discounts, or deals granted to resellers to stimulate reseller to rapid purchase of their product. Point-of-Purchase Display:- In this we are generally used at the retail level to call customer attention to a featured product. In this company employees observe every retail shop and that display more company product will be winner of special gift or prize. Implementation Tactics Launch a blind ad campaign on billboards and magazines in all A class areas of major cities and magazine with respect to target market. Heavy advertising on TV, newspapers and magazines Set displays of malls and retail in showrooms and major dealer outlets in all cities. Continue Advertising. Evaluation of IMC planning process Evaluation of IMC planning of Boond packaged water is necessary because:- The cost of advertising and communication spiraling day by day so it is necessary to find out if the investment in IMC plan of the Boond packaged water is generating any return or just going down the drain. As a IMC planner we can easily evaluate various communication alternatives such as alternative message, IMC tools, media and vehicle and choose the most effective ones. It will provide complete feedback regarding the performance of various strategic alternatives and provide a basis for future planning. Evaluation will increase the effectiveness of marketing communication by eliminating unproductive alternatives and adding productive alternatives. Evaluation will provide me the complete figure regarding our total IMC budget expense that the budget is expense in the right way or not. It helps to judge the behavioral result of the target market. It will help to judge the communication oriented result of the target market. It will help to allocate as a guider about the new target market for further new implementation of IMC plan   Ã‚  Ã‚  Ã‚  Ã‚  Finally at last we will add few words with it that this IMC plan for boond water company is for the financial year 2009-10 is prepared by me by taking the new existing company of my own and not copied from any other sources. Prepared by (randhir pratap). Thank you all for co-operation in presenting my IMC plan in front of my respected mam Ms. Malika thakral and makes the session successful. Bibliography:- http://www.thehindubusinessline.com/2007/07/27/stories/2007072750190900.htm

Cloning :: essays research papers fc

This article, â€Å"Cloning Noah’s Ark,† is about the cloning of endangered species to prevent some animals from disappearing from the planet.   Ã‚  Ã‚  Ã‚  Ã‚  The three authors of this article were Robert P. Lanza, Betsy L. Dresser and Philip Damiani. According to Scientific American, they all share an interest in reproductive biology and animals. Lanza, the vice president of medical and scientific development at Advanced Cell Technology (ACT) in Worcester, Massachusetts, founded the South Meadow Pond and Wildlife Association in Worcester County. Dresser is senior vice president for research at the Audubon Institute and director of the Audubon Institute Center for Research of Endangered Species and the Freeport-McMoRan Audubon Species Survival Center. Damiani, a research scientist at ACT, is also a member of the International Embryo Transfer Society’s committee on cryopreservation. II. Explain the major concepts and points made.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Research done, results, his/her conclusions III. Your Summation   Ã‚  Ã‚  Ã‚  Ã‚  From this article, I learned a number of different things. I learned how the actual cloning process occurs. I also became aware of many different Endangered Species and other animals that have already become extinct. I also learned that a clone could have been born from an animal other than their own species. For example, a regular house cat gave birth to a cloned tiger. I learned that cloning is very difficult and a long process.....   Ã‚  Ã‚  Ã‚  Ã‚  I feel that the cloning of Endangered Species could be a excellent idea. Human beings have carelessly killed off many innocent living creatures on this planet by hunting them and by creating pollution that end their lives. If the we could prevent the extinction of healthy, harmless animals, we should do it. Cloning is a way to prevent the extinction

Police History Essay

Starting In 1829, Sir Robert Peel began developing his theory of policing. These nine principles are as relevant today as they were in the 1800’s. Peel established the Metropolitan Police when he served as Home Secretary of England. Since Sir Robert Peel introduced his principles of policing in the early 1800’s, our country has continued to follow his ideas of effective policing. Community policing is based on Peel’s concept of prevention. According to one of Peel’s principals, the real key for policing is â€Å"The police are the people and the people are the police†. Peel believed that prevention of crime could be accomplished without intruding into the lives of citizens. Sir Robert Peel’s first principle was that, â€Å"The basic mission for which the police exist is to prevent crime and disorder† (Westminster Police Department, 2012) In our diverse society, it is necessary for police to understand the different cultures that make up the communities that they patrol. If police can relate to and understand the different cultures of the community, they will be able to successfully gain public approval. I believe this is important for his second two principals. â€Å"The ability of the police to perform their duties is dependent upon public approval of police actions. † Also, â€Å"Police must secure the willing co-operation of the public in voluntary observance of the law to be able to secure and maintain the respect of the public†. (Westminster Police Department, 2012) Peel also felt strongly about the idea of the use of force as well. In two other principals Peel stated â€Å"The degree of co-operation of the public that can be secured diminishes proportionately to the necessity of the use of physical force† and that â€Å"Police use physical force to the extent necessary to secure observance of the law or to restore order only when the exercise of persuasion, advice, and warning is found to be insufficient. † (Westminster Police Department, 2012) Excessive force has been a public concern and the first sign of community mistrust in the police. It can take years to gain the trust of a community and one incident to lose that trust. By providing adequate training on the use of force and having the public’s trust and respect can ensure that force is only used to the extent necessary. When individuals have little or no respect towards the police, they are most likely to ignore the requests or demands of officers. This can lead to the officer having to use force in order to gain control of a situation. Peel felt that â€Å"The test of police efficiency is the absence of crime and disorder, not the visible evidence of police action in dealing with it. (Westminster Police Department, 2012) When police are faced with dispersing large crowds, it is necessary for the public to have the respect to follow police orders. When individuals lack trust and respect for the police, riots may occur, which can also lead to arrests, serious injuries, and even death. Sir Robert Peel’s principles and Community Policing go hand in hand and share the same concepts and goals in policing. One of the distinct similarities between Peel’s approach and Community Policing is that prevention of crimes is the number one priority. I believe that Peel felt morals played an important role in effective policing. It is important that police officers think things through and have the best interests in mind before making decisions. Peel’s principals â€Å"Police seek and preserve public favour not by catering to public opinion but by constantly demonstrating absolute impartial service to the law†, and â€Å"Police should always direct their action strictly towards their functions and never appear to usurp the powers of the judiciary† (Westminster Police Department, 2012) Are important and should be demonstrated to earn the trust of the people in the long run and to uphold the law. The relationship between the U. S. overnment and police organizations across the United States can be analyzed in several ways. I believe that because the police organizations and the government have a close relationship in several ways. Not only are police organizations expected to follow rules from their own departments, they also must follow standard federal guidelines as well. There are federal, state and, local levels of police organizations. The federal government roles are similar to that of local and state; however there are a few differences. The FBI (Federal Bureau of Investigation) and the Department of Homeland Security are examples. Employees of these organizations are by law, allowed to make an arrest in any county or state. Unlike local or state police organizations, these officers do not provide basic protection services or simple criminal investigations unless the local or state agency cannot control the situation (say for example a serial killer). There are some problems with the way our government controls certain things with the other agencies. For example our government ran U. S. military is being used for domestic law enforcement. Also, the federal government is taking over the training, financing and delegation of local police. This could cause many issues, removing the police from local control may not be the smartest move. The concern is arising that the federalized police have increasingly turned to violent tactics and assaults on people who have not committed any crimes. When issues like this arise, it can cause problems within local or state organizations when it comes to police procedures and the way policing is being done. If the organizations don’t feel as though they are in control, or that their problems or concerns are not being addressed properly, this may affect the quality of law enforcement. It could also cause communication issues and lapses. There is the other possibility, that some people may have the opinion that things are better with more outside control. Policing may have to change in many ways to adapt to the change in control. Conclusion In conclusion I think there can be both pros and cons to the relationship between the U. S. government and the police organizations. I also believe that Sir Robert Peel had a major effect on the policing of his time, our current police procedures, and community policing.